Improve Your Design Business. Focus On What You Do Best
Running a small business is not usually top of mind for most would-be designers. They want to be doing design. Somewhere along the line, they decide to strike out on their own and soon discover that requires them to set up a small business.
Before they know it, they are spending a lot of time on business operations, managing accounts, projecting cash flows, monitoring contracts and so forth. Each of those tasks is eating away at time they could be designing and, more importantly, billing for their time and services.
I’m often surprised at how reluctant some designers are to delegate or outsource operational tasks. Over time, they gradually take on more and more areas of running their business until one day they realize they no longer enjoy being a designer. And no wonder, they’ve become a clerk instead.
Even so, they worry about losing control over their business and continue to plod along. Their decision not only is bad for their spirit, but it’s also bad for their business.
They would be happier, and their business would be much healthier if they spent that time on client development, obtaining new business and doing what they love to do and do best — designing.
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